The rumours had swirled for almost a year now. Max Factor will no longer be sold in the U.S. after the current stock is sold out. Please consider this the worst decision Procter & Gamble Beauty Care has made in the last decade. My, and most Max Factor users', biggest gripe is the impossible replacement of the Volume Couture mascara -- pound for pound the best mascara in the commercial market today.
P&G's peace offering, if you can find them, are $2 discount coupons for Max Factor users to buy a CoverGirl "replacement" product. I've tried their much touted supposedly-Diorshow-comparable LashBlast mascara and it's absolute rubbish, not trash rubbish but rubbish nonetheless.
Hopefully P&G will come to their senses and bring Max Factor back, as L'Oreal has now (this week) brought back the once banned Ellnet hairspray. In the mean time, Max Factor users will have to scour the Internet or the European Union for any remaining stock beyond 2009. Good luck, ladies.